Category :
From Raw Idea to Successful Pre-seed Pitch
When the SorenHQ team first approached me, all they had was a raw concept and a simple description:
“We’re building a workflow builder for security tasks.”
No brand identity, no visuals, no clear messaging
just an idea. My task wasn’t merely to build a website;
it was to bring their vision to life and communicate their value clearly, convincingly, and visually.
In our first session, I went deep to truly understand their vision and market:
I turned these insights into a comprehensive creative brief for their two co founders and three board members.
Immediately after collecting the initial insights, I started crafting their brand from scratch:
This was the first time the SorenHQ team could tangibly feel their brand.
The website had to embody their brand identity and clearly convey the product’s true value. Here’s how we made that happen:
I joined their daily team meetings and spent hours observing, asking questions, and understanding their workflow, values, and communication style.
“Soren isn’t here to create more dashboards;
it’s built to eliminate repetitive manual work performed by junior security analysts.”
This powerful insight became the foundation of our content and web design strategy.
I mapped out the site architecture clearly and produced the initial website copy to align closely with their core message.
The team initially told me: "We don’t have a product demo—our MVP isn't built yet."
But plain text alone would never capture the imagination of customers or investors.
I immediately designed dynamic, interactive product animations:
When the team first saw these animations in the website’s Hero Section, they were thrilled—they were finally seeing their vision come alive.
I built a visually striking, mobile-first homepage, enhanced with interactive feature animations. Each animation clearly demonstrated specific product values.
I created an automated workflow for demo requests, directly integrating with their internal tools to capture leads seamlessly.
A Winning Pitch for Investors & Early Customers !
The SorenHQ team used the animations and SorenHQ.webflow.io prototype to successfully pitch their vision to initial customers and pre-seed investors. These visuals clearly communicated Soren’s value, even before a single line of code was written.
“Without these animations and branding efforts, no one would truly grasp what our product could do.
Now, everyone clearly understands the value we’re delivering.”
– Mohsen, CEO at SorenHQ
Ultimately, these visuals helped SorenHQ secure interest from investors, significantly accelerating their move from pre seed towards seed funding.
Sometimes, the most impactful design is one that visually narrates the true value of an idea. The interactive animations and user-focused branding work I did for SorenHQ enabled them to:
Summary of My Deliverables:
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